How To Handle Negative Reviews Online

Most sites offer a review system related to your Used Car Dealership. Sometimes, an irate outspoken customer voices their frustration with your service. What are your options? What is the best way to handle the situation? Here are some things that you should consider before you reply. Don’t Be Defensive Is your place business clean or dirty? Are you rude or nice on the phone? Do you sometimes ignore customers…

What Am I Agreeing To?

It’s a common question from customers when the time comes to finalize the paperwork, and you do your best to explain it all. The problem with contracts and agreements is many times we think we know what they say, but in reality, the wording and meaning can be altered and confused. Which begs the question, do I really know what I am agreeing to? This question is especially important for…

Reading the Fine Print

Have you received a document in the mail from DNS Services or a similar company that looks like this? At first glance you might have assumed that you are a current customer, after all, their is an account number on the form along with your company name. Lets examine the document closer. The center of the document has your domain name listed and even your dns information, along with an…

Used Car Dealers Shift Spending To Mobile

Optimize your site for mobile users or lose potential customers. That’s the warning coming from Google directly to car dealers. This article outlines some of the details, but for a quick summary, more buyers are accessing dealer websites via smartphone than ever before, comparing prices, photos, and details before they make their buying decision. Interestingly, after a period of 1 month, 24% of buyers purchase a different vehicle than the…

Five Reasons Not To Spam Craigslist

Most dealers have found Craigslist to be an effective way to market their vehicles. However, many dealers have taken up the practice of posting their vehicles in multiple cities, several times per week. They reason that because they are on the top of the list, they will sell more cars since they are in front of more people. Here are 5 reasons why a dealer should not follow this practice:…

Using The Power Of Social Media To Promote Your Dealership

Facebook, Twitter, Blogs, and other sites have all received a lot of attention lately helping businesses connect with their customers. But how do you get started? What can a dealer do to drive attention to their business? One way is by setting up accounts on social media websites that contain plenty of information about your operation. Some dealerships link to those accounts from their website, encouraging users to follow their…