Used Car Dealers Shift Spending To Mobile

Optimize your site for mobile users or lose potential customers. That’s the warning coming from Google directly to car dealers. This article outlines some of the details, but for a quick summary, more buyers are accessing dealer websites via smartphone than ever before, comparing prices, photos, and details before they make their buying decision. Interestingly, after a period of 1 month, 24% of buyers purchase a different vehicle than the…

Five Reasons Not To Spam Craigslist

Most dealers have found Craigslist to be an effective way to market their vehicles. However, many dealers have taken up the practice of posting their vehicles in multiple cities, several times per week. They reason that because they are on the top of the list, they will sell more cars since they are in front of more people. Here are 5 reasons why a dealer should not follow this practice:…

Uploading Photos Just Got Easier

A good dealer management program should always be easy to use, powerful, and fast. However, sometimes as features are added performance begins to lag and efficiency can suffer. Our development team is constantly trying to balance all of these things and won’t roll out a new feature unless it meets all of our standards. We are excited to introduce a multiple photo uploader that cuts photo uploading time way down…

Using The Power Of Social Media To Promote Your Dealership

Facebook, Twitter, Blogs, and other sites have all received a lot of attention lately helping businesses connect with their customers. But how do you get started? What can a dealer do to drive attention to their business? One way is by setting up accounts on social media websites that contain plenty of information about your operation. Some dealerships link to those accounts from their website, encouraging users to follow their…

Not All Dealer Websites Are Created Equal

There are a lot of bad websites out there, especially for used car dealers. So how do you pick the best? One way is to examine the features that you should and shouldn’t have. Here are a few things to look out for. Website Templates The same look for every dealership doesn’t brand your web presence and it looks cheap. Shrewd internet users will notice that you haven’t taken the…