Dealer Tips Features

Auto Ad Manager Now Offering Full Used Car Dealer Advertising Services

We are now offering different enhanced services to help build your used car dealership brand including:

  • Managed SEO (Search Engine Optimization) – Target trending keywords to drive more leads to your dealership website. Includes SEO Audit and Strategy, 2 content pages per month and a monthly SEO Report tracking traffic increases to your website thru search engines.
  • Managed SEM – We will manage your ad campaigns on Google Adwords, Facebook, Bing, etc. Audit keyword effectiveness, manage negative keywords, add additional search terms and provide a monthly report.
  • Managed Social Media and Brand Reputation – Post 3 times per week to your Instagram and Facebook pages. Research and target specific hashtags to gain more followers. Manage reviews on Yelp, Google, and Facebook with replies to both good and bad reviews and provide a monthly report.

Give us a call or send us an email to see how you might use these new services to drive more traffic to your used car dealer website!

Dealer Tips

How To Handle Negative Reviews Online

how-to-respond-to-bad-reviews-onlineMost sites offer a review system related to your Used Car Dealership. Sometimes, an irate outspoken customer voices their frustration with your service. What are your options? What is the best way to handle the situation? Here are some things that you should consider before you reply.

  1. Don’t Be Defensive
    Is your place business clean or dirty? Are you rude or nice on the phone? Do you sometimes ignore customers on the lot or do you greet them quickly and with a smile? Instead of getting defensive, imagine that you are experiencing your dealership for the first time thru your customers experience. If you put yourself in your customers shoes you might be a little more sympathetic to their frustration and this will help you make a reply and ultimately remedy the situation.
  2. Reply To The Review Kindly
    Most review sites offer the ability for the business owner to reply. Take advantage of this feature and reply to the review. A word of caution however: Make sure you do so in a kind, dignified manner without sounding defensive. This is key. If you are harsh and defensive, it’s not going to look good online. If you are apologetic, factual, and to the point, other users will see that and decide to take your accusers words with a grain of salt, or give them no merit whatsoever. Either one is good for your used car dealership.
  3. Analyze and Adapt
    What went wrong? Could the situation have been avoided? Moving forward it may require some changes to the business policy, but these changes will be well worth it. If you can minimize situations like this you will preserve a good reputation online, and that is the first place that most customers come in contact with your dealership first.

So, there are three simple things you can do the next time you encounter a bad review about your business online. You will save yourself a lot of time and headache dealing with a negative review online if you aren’t defensive, you reply in a kind way, and analyze what went wrong so that you can adapt your methods in the future.

Dealer Tips

Using The Power Of Social Media To Promote Your Dealership

Facebook, Twitter, Blogs, and other sites have all received a lot of attention lately helping businesses connect with their customers. But how do you get started? What can a dealer do to drive attention to their business?

One way is by setting up accounts on social media websites that contain plenty of information about your operation. Some dealerships link to those accounts from their website, encouraging users to follow their updates.

Here’s how is setting up it’s customers for social media.

  1. Dealers are actively being moved to our new platform that contains technology to send automatic updates to these sites on a daily basis. Whenever a new car is added to inventory, it is sent to these social sites.
  2. Accounts are created that have the logo, company information, and links about the dealer.
  3. The dealer website is linked back to these accounts and the feed goes live.
  4. Logo’s are placed on the footer of the site and visitors are welcomed to follow the account.

That’s it! Not a lot of work from the dealer, but a lot of benefits. The savy end user sees that you are a dealership that takes pride in providing easy to use tools for them. You aren’t spamming, harassing, or annoying the customer, and are providing them with different options to connect with you. It would be wise to monitor these new accounts or connect them to your personal device so that you can respond to any interest shown.

Some of our dealerships have already been migrated to this new platform. One of them is Nino Motors. Note the photo below that shows at the bottom of each page the non intrusive links that a potential customer can click on.

Click the image to see the icons users see.

Once the user clicks on, say the Facebook link, they are taken to an active page that they can “like”  which will in turn display on their own page that their friends are connected to.

Click to see Nino's facebook wall.

Customers can also keep track of inventory in their favorite feed reader by clicking the orange icon on the bottom right of the footer. MyYahoo, iGoogle, and others are looked at everyday because they personalize content delivery.

Users can click to subscribe to your inventory.

Stay tuned for more on how used car dealers are making social media work for them!