Dealer Tips Features

Use Google For A New Purpose

Used Car Dealer Inventory Appearing on Google Products

Most used car dealers know by now it’s important to claim your business page on google, but did you know you can also advertise your vehicles there? We are working with multiple dealers that are using the Google products page to list their inventory and it is working out great. If you are already an Auto Ad Manager customer we can help you get this going. Here are a few reasons you should try it:

  1. It’s Free
    Who doesn’t like free. And with a name like Google, you know the product is going to be top notch and offer an excellent return on your investment of time.
  2. It’s Better
    Potential clients are searching for a used car dealer in their area, or for a specific vehicle near them, why not give them more information than your competitor? This will definitely put you ahead of other dealers in your area not taking advantage of it.
  3. It’s Easy
    Adding a vehicle only takes a couple minutes. Link to you website and track your clicks, upload a photo, a description, a price, and easily categorize your vehicle as a Truck, SUV, Sedan, Convertible, Utility / Commercial Vehicle, or anything you choose!

Sound like something you want to try? Follow the steps here:

Add a product category

  1. On your computer, sign in to Google My Business.
  2. In your web dashboard, go to the “Products” tab and click Add and then Add product.
  3. Upload a photo.
  4. Name the product.
  5. Select Product category.
    • If necessary, click the Down arrow Down arrow and select “Create a new category.”
  6. (Optional) Set a price range or a fixed price.
  7. (Optional) Create a description.
  8. (Optional) Add a button like “Buy” or “Learn more.” 
  9. Click Save.

Your vehicles will now be live under your business listing on the right side of Google and will appear in the Google maps app when someone brings up your dealership address.

Need help getting your inventory on your Google business page? We can help! Contact the pros at Auto Ad Manager to help with all your used vehicle marketing needs.

Dealer Tips Features

Auto Ad Manager Now Offering Full Used Car Dealer Advertising Services

We are now offering different enhanced services to help build your used car dealership brand including:

  • Managed SEO (Search Engine Optimization) – Target trending keywords to drive more leads to your dealership website. Includes SEO Audit and Strategy, 2 content pages per month and a monthly SEO Report tracking traffic increases to your website thru search engines.
  • Managed SEM – We will manage your ad campaigns on Google Adwords, Facebook, Bing, etc. Audit keyword effectiveness, manage negative keywords, add additional search terms and provide a monthly report.
  • Managed Social Media and Brand Reputation – Post 3 times per week to your Instagram and Facebook pages. Research and target specific hashtags to gain more followers. Manage reviews on Yelp, Google, and Facebook with replies to both good and bad reviews and provide a monthly report.

Give us a call or send us an email to see how you might use these new services to drive more traffic to your used car dealer website!

Dealer Tips

Using The Power Of Social Media To Promote Your Dealership

Facebook, Twitter, Blogs, and other sites have all received a lot of attention lately helping businesses connect with their customers. But how do you get started? What can a dealer do to drive attention to their business?

One way is by setting up accounts on social media websites that contain plenty of information about your operation. Some dealerships link to those accounts from their website, encouraging users to follow their updates.

Here’s how is setting up it’s customers for social media.

  1. Dealers are actively being moved to our new platform that contains technology to send automatic updates to these sites on a daily basis. Whenever a new car is added to inventory, it is sent to these social sites.
  2. Accounts are created that have the logo, company information, and links about the dealer.
  3. The dealer website is linked back to these accounts and the feed goes live.
  4. Logo’s are placed on the footer of the site and visitors are welcomed to follow the account.

That’s it! Not a lot of work from the dealer, but a lot of benefits. The savy end user sees that you are a dealership that takes pride in providing easy to use tools for them. You aren’t spamming, harassing, or annoying the customer, and are providing them with different options to connect with you. It would be wise to monitor these new accounts or connect them to your personal device so that you can respond to any interest shown.

Some of our dealerships have already been migrated to this new platform. One of them is Nino Motors. Note the photo below that shows at the bottom of each page the non intrusive links that a potential customer can click on.

Click the image to see the icons users see.

Once the user clicks on, say the Facebook link, they are taken to an active page that they can “like”  which will in turn display on their own page that their friends are connected to.

Click to see Nino's facebook wall.

Customers can also keep track of inventory in their favorite feed reader by clicking the orange icon on the bottom right of the footer. MyYahoo, iGoogle, and others are looked at everyday because they personalize content delivery.

Users can click to subscribe to your inventory.

Stay tuned for more on how used car dealers are making social media work for them!